Carmarthenshire Tourist Association's Rural Tourism Clusters Project, encouraged people living in rural Carmarthenshire to have a positive impact on their community, by working together to boost tourism to the local area.

The project was part of RDP Sir Gâr’s Innovative Hubs Project - and received funding through the Rural Development Plan for Wales 2007-2013, funded by the Welsh Government and the European Agricultural Fund for Rural Development.

Over 300 local people took part in the Rural Tourism Clusters Project, which ran from April 2011 to September 2014.

Project Officers supported those taking part to develop their ideas and go on to implement tourism initiatives that they felt were needed in their local area.

Support offered included bringing people together in meetings, arranging training courses and best practise visits, commissioning feasibility studies, accessing industry expertise, and - where relevant - signposting to a range of grant support available from other projects and sources.

As well as those already involved in the tourism industry, local people were actively encouraged to get involved, in order to share their knowledge of their local area's unique history, heritage, culture, myths & legends, wildlife, architecture and so on with visitors to the area.


Tourism Cluster Groups

Five tourism clusters were formed - with meetings, activities and new tourism initiatives taking place in each of these for the duration of the Project. These tourism clusters took in a wide range of communities, villages and towns surrounding the key strategic hubs of the Rural Development Plan.

To view each area, please see the map above.

Launch meetings were held in each cluster area in September 2011, where project participants identified the tourism strengths and weaknesses of the area, and decided on key priorities for development. Action Groups were formed to work on developing ideas, and volunteers worked in partnership to implement tourism initiatives in their local area.

Larger Cluster Meetings were held twice a year in each area, and were used to feedback progress and inspire people to get involved with the Action Groups. Smaller Action Group meetings were held regularly throughout the course of the project, and a large cross-cluster Conference was held in October 2013 to share developments.

You can find out more about the activities of each area by clicking on the tabs at the top of the page. Or for a summary of all resources produced, take a look at the ‘Resources’ tab above.

From June 2013 to June 2014, a key focus of Project activities was the implementation of the Carmarthenshire Ambassador Scheme. You can find out more about what this scheme involved by clicking on the tab at the top of the page. Or to view a video explaining the training program and see a list of all those who completed the training, please click here 


Contact Details:
Carmarthenshire Tourist Association, Business Resource Centre, Parc Amanwy, New Road, Ammanford, Carmarthenshire, SA18 3EP
T: 01269 598140   E:

This project is part of Carmarthenshire's Innovative Hubs Project - and has received funding through the Rural Development Plan for Wales 2007-2013 which is funded by the Welsh Government and the European Agricultural Fund for Rural Development.

West Cluster Central Cluster North West Cluster East Cluster North Cluster